The people behind Miiwa
Miiwa was created by mother and son, Adina and Jonathan Galis. Adina has more than 25 years of communication and marketing experience. Jonathan developed Miiwa’s technical platform and the architecture behind its specialised AI agents. Together, they combine specialist knowledge, real working processes and technology so more work can be done in-house in a new way.
Family company · building directly with customers
Why Miiwa
Strategy, analysis, campaigns, research, content and reporting require specialist knowledge time and again.
When internal capacity falls short, the answer is often more employee hours, new hires or help from agencies, freelancers and other specialists.
With Miiwa, more specialist work can be done in-house with the team and knowledge you already have, reducing the need for extra resources and external help.
Two perspectives
Adina has more than 25 years of experience in communication and marketing and a cand.ling.merc. degree from Copenhagen Business School. Her focus is the work behind the technology: how companies communicate, use knowledge, make decisions and turn AI into something people can actually use.
Jonathan developed Miiwa’s technical platform and the architecture behind the specialised AI agents. His focus is making advanced AI practical in everyday work.
Vision & Mission
We believe the knowledge, experience and good ways of working a company has built over time should be easier for more people to use.
Our vision
Our vision is a company where valuable knowledge becomes part of the way work gets done, so people can move faster, make better use of experience and spend more time on the work that needs judgement, ideas and human understanding.
Our mission
Miiwa builds specialised AI agents for specific jobs, with company knowledge, methods, brand and requirements as the foundation.
This creates more specialist capacity with the existing team, keeps more knowledge in-house and can reduce the need for external specialists.
What we believe
Business first. Expertise and technology together.
Business first: We start with tasks that take specialist time, recur often or strain capacity.
Expertise and technology together: Knowledge, experience, methods and quality requirements become part of the digital specialists.
People set the direction: Technology can do much of the work. Experience, relationships, judgement and decisions remain human.
Measurable impact: More capacity, more work done in-house and less need for external specialist capacity.
That is what we are building Miiwa for.
What we build by
“We want AI to make the knowledge a company has already built easier for more people to use.”Adina + Jonathan / Miiwa
How we work
We start with workflows, material, systems and decisions — not with a model or a prompt.
Agents can carry much of the work. Actions, risk and responsibility must remain visible and governed.
Once a job is selected, we map the knowledge, professional choices and methods that produce good results. These are built into the digital specialist and tested on real tasks before use.
Establishment
We start with your business. Where is specialist time spent? Which tasks recur? Where do you buy external help? Where could more capacity enable more marketing and sales activity? We identify the areas where technology can make the biggest difference, then build and test the agreed specialists with your knowledge, methods and requirements built in. After 4–6 weeks, the agreed department is ready to use.