The people behind Miiwa
Miiwa was created by Adina and Jonathan Galis. Adina brings more than 25 years of communication and marketing experience. Jonathan has built the technical platform from the ground up. Miiwa grew from bringing those two sides together.
Family company · building directly with customers
Why Miiwa
Valuable knowledge is often spread across people, documents and systems, while employees use AI in very different ways. We wanted to make that knowledge easier to use in the work itself.
That became the starting point for Miiwa: turn company knowledge and repeatable work into AI agents that can be used by more people and improved over time.
Two perspectives
Adina has more than 25 years of experience in communication and marketing and a cand.ling.merc. degree from Copenhagen Business School. Her focus is the work behind the technology: how companies communicate, use knowledge, make decisions and turn AI into something people can actually use.
Jonathan built Miiwa’s technical foundation, including the agent system, workflows, integrations, access controls and product experience. His focus is making advanced AI functionality practical enough to use in everyday work.
Vision & Mission
We believe the knowledge, experience and good ways of working a company has built over time should be easier for more people to use.
Our vision
Our vision is a company where valuable knowledge becomes part of the way work gets done, so people can move faster, make better use of experience and spend more time on the work that needs judgement, ideas and human understanding.
Our mission
We help companies find the knowledge that matters, bring it together with the way work is actually done, and turn it into agents and workflows that can be used by more people across the organisation.
The goal is not more AI.
The goal is to help companies get more out of the people and knowledge they already have, increase capacity without having to increase resources at the same pace, and keep people in control of the work that matters.
What we believe
It should work from the company’s own foundation.
That means its knowledge.
Its rules.
Its standards.
Its experience.
And the way it wants work to be done.
When that foundation is shared, AI can do more of the repeated work while people spend more time thinking, deciding, creating and improving.
That is what we are building Miiwa for.
What we build by
“We want AI to make the knowledge a company has already built easier for more people to use.”Adina + Jonathan / Miiwa
How we work
We start with workflows, material, systems and decisions — not with a model or a prompt.
Agents can carry much of the work. Actions, risk and responsibility must remain visible and governed.
The first agents are not handed over from a distance. Jonathan and Adina work directly with your team throughout the first release.
Founding sprint
Over 2–4 intensive weeks, we learn your language, systems, decisions and bottlenecks. Then we design, connect and test the first agent library with your knowledge, brand and rules built in.