Destinationens fælles datagrundlag omsat til overblik for destinationsselskabet og konkrete værktøjer for hver partnervirksomhed: benchmarks, rapporter, kampagner og AI-agents — i tre lag, ét system.

Hvor kommer data fra?

VisitData-sync, CSV-uploads og egne kilder samles i én normaliseret metrik-tabel, som alt — analytics, benchmarks, rapporter og agents — læser fra.

Lækker benchmarks konkurrentdata?

Nej. Kun aggregerede tal forlader serveren, og grupper under fem virksomheder skjules altid. Privatlivet håndhæves i serveren, ikke i UI'et.

Hvad får den enkelte partner?

Sin egen portal med egne besøgstal, kategori-benchmark, programmer og rapporter — via magic-link eller konto, på destinationens eget subdomæne.

Hvad er Helårs-indekset?

Lavsæsonens andel af året som hovedtal. Helårsturisme er målet, og indekset gør det målbart over de seneste tolv måneder.

Miiwa solution · Tourism

Tourism powered by Miiwa.
From data to action.

The destination's shared data foundation — overnight stays, spend, visitor flows and weather — turned into overview for the DMO and concrete tools for every member business: benchmarks, reports, campaigns and AI agents.

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Built for Danish destinations · ready for VisitData

Three layers, one system

National hub. Destination. Partner.

The same platform serves the whole chain: the national overview, the DMO's operations and each business's everyday — without data ever mixing across tenants.

Destination overview

Overnight stays, spend and footfall in one picture — with year-over-year, seasonality and geographic spread.

Year-round index

The off-season's share of the year as the headline number. Year-round tourism is the goal — here it can be measured.

Partner overview

Every member business with category, membership and status — the foundation for benchmarks and the portal.

Partner portal

Each business gets its own portal: own visitor numbers, category benchmark, programs and reports — via magic link or account.

Benchmarks with privacy

Only aggregates leave the server. Groups under five businesses are always suppressed — competitor data never leaks.

Programs

CopenPay-style reward and sustainability programs: enrolments, rewards and measurable program impact.

The data foundation

No more gut feelings.

VisitData, CSV uploads and your own sources land in one normalised metrics table. Everything — analytics, benchmarks, reports and agents — reads from the same foundation.

Tourism Partner Kit

AI agents built for tourism.

Installable agents that speak Danish and know the destination's numbers — delivered to partners through the portal.

In the kit

Monthly reportBenchmark briefSeason plannerEvent campaignProgram recruiting

Reports

Monthly reports and benchmark briefs in plain language — published straight to the partner's portal.

Planning

Season plans for staffing, opening hours and pricing — built on the destination's actual curve.

Campaigns

Event campaigns and ad drafts targeted to the partner's category and capacity.

How it works

From data file to partner value.

The same governed path every time — whether data arrives from VisitData, a CSV file or by hand.

miiwa · tourism hub

1Connect the dataVisitData sync or CSV upload with preview — everything is normalised into one shared foundation.

2Set up the destinationPartners, programs and a branded hub on its own subdomain — e.g. visitaarhus.miiwa.ai.

3Invite the partnersMagic link or account: each business sees its own numbers, benchmark and programs in its portal.

4Deliver ongoing valueAgents generate reports, plans and campaigns — the destination publishes, the partner acts.

The foundation

Built on the Miiwa platform.

Tourism Hub is the platform's building blocks composed for tourism. Everything the platform guarantees applies here too.

Platform guarantees

apply to the whole solution

Workspace isolation: each destination's data is its own
Benchmark privacy enforced in the server, not the UI
Traceability on every import, invite and report
Free choice of models through the Service Router

Read about the platform

What destinations ask most.

Short, concrete answers to what DMOs and partners typically ask.

What is Tourism Hub?

The destination's shared data foundation turned into overview for the DMO and concrete tools for every member business: benchmarks, reports, campaigns and AI agents — three layers, one system.

Where does the data come from?

VisitData sync, CSV uploads and your own sources land in one normalised metrics table that everything — analytics, benchmarks, reports and agents — reads from.

Do benchmarks leak competitor data?

No. Only aggregates leave the server, and groups under five businesses are always suppressed. Privacy is enforced in the server, not in the UI.

What does an individual partner get?

Its own portal with its own visitor numbers, category benchmark, programs and reports — via magic link or account, on the destination's own subdomain.

What is the year-round index?

The off-season's share of the year as the headline number. Year-round tourism is the goal, and the index makes it measurable across the trailing twelve months.

Ready to turn destination data into partner value?

We set up the destination so your data can connect from day one.